Bleached eyebrows. It was the most popular trend of this year’s Met Gala, with stars like Kendall Jenner, Maisie Williams and Precious Lee sporting the bold look, but now the brows are taking Gen Z by storm.
The trend isn’t new, but it’s new to them. Bleached brows saw prominence in the Elizabethan era, when a large forehead was all the rage. Hundreds of years later they made their high fashion debut in the ’90s as supermodels posed for editorial spreads and became popular with makeup lovers soon after because it gave them extra space for their extravagant eye shadow.
Now, Gen Z TikTokers are trying out the trend in three ways: outright bleaching their brows, using a bleached eyebrow filter or concealing their eyebrows with makeup and documenting the step-by-step process. TikTok videos with #bleachedbrows have amassed over 72.7 million views.
Blond brows are dominating the beauty industry right now
