Starbucks is changing its uniform, returning to an emphasis on its signature green aprons.
The coffee chain announced April 14 that it’s updating its dress code to create a “more consistent coffeehouse experience” and “a sense of familiarity” for customers, “no matter which store they visit across North America.”
Employees will be required to wear a solid black short or long-sleeved crewneck, collared or button-up shirt, paired with a khaki, black or blue denim pants – all to highlight the “iconic” Starbucks green apron, which was first introduced in 1987. The new uniform update will go into effect May 12.
On social media, some have reacted negatively to Starbucks’ new dress code change.
Responding to a video about the new uniform policy, one TikTok user commented, “love how what we wear seems to be more important than actually making starbucks as a company better. damn cups have more individuality than us now.”
“It’s going to be so wonderful wearing these black shirts in the summer time. Can’t wait til I burn up,” another person commented.
One TikTok user responded in the comments, “they want personalized messages on cups but not personalized staff.”
When reached for comment by ABC News, Starbucks shared positive feedback from baristas who supported the updated uniform standards.
“More clarity and less ambiguity around dress code make our job easier,” staffer Mini G., of Orlando, Florida, said in a statement provided by Starbucks.
Fionn M. in Oregon added, “I think our teams are going to look so much more professional. The dress code has gotten very relaxed over the years … I look forward to how sleek our teams will look.”
Starbucks has undergone multiple changes since CEO Brian Niccol came on board, including staff layoffs and removing a dozen drinks from menus.