Hershey is bringing a sweet dose of nostalgia to Gen Z and millennials with its latest flavor collaboration.
The company announced Monday that its new crossover — Hershey’s Kisses Cinnamon Toast Crunch — is now available at retailers nationwide.
“The iconic Hershey’s Kisses is entering its bold era with this legendary collab, that’s just as fun as it is tasty,” the company said in a press release. “When smooth white creme meets swirls of cinnamon sugar and graham-flavored cookie bits, tastebuds will be delighted with a blast of bold Cinnamon Toast Crunch flavors and an exhilarating crunch. One bite of the creamy, crispy and cinnamon-sugary goodness, and you’ll be hooked.”
According to Hershey, the new flavored Kisses are available in 9-ounce bags for a limited time.
Hershey has been on a roll with collaborations this year. Along with its cereal-flavored treat, the brand also recently launched a chocolate doughnut collection with Krispy Kreme and introduced Butterbeer-flavored Hershey’s Kisses, inspired by the Harry Potter franchise and Universal Studios’ Butterbeer Season.