Sunday’s the day when we all pay back moms — or at least try to — with something nice for everything they’ve done for us over the years.
To that end, Americans are digging deep this year and will spend a record $35.7 billion on dear ol’ mom, according to survey data from more than 8,300 consumers compiled by the National Retail Federation.
This figure is a nearly $4 billion jump from last year’s record high and works out, on average, to $274.02 per person — another record.
Of that figure, $7.8 billion will be spent on jewelry, $5.6 billion on special outings like dinners or spa days and $4 billion on electronics.
Seventy-four percent say they’re going to get mom flowers and greeting cards, while 60% say they’re spending on special outings.
All told, 84% of respondents say they plan to celebrate the big day.
Survey questions, methodology and results have not been verified or endorsed by ABC News or The Walt Disney Company.