PHOENIX (AP) — The multibillion-dollar world of sleep training guides, toddler activity ideas, breastfeeding tips and all-things parenting has traditionally been overwhelmingly white. Parenting book jackets feature mostly white faces. The so-called mom influencers that brands choose to advertise their products have, until now, also been mostly white. This has left a hole for women of color — especially new moms — who struggle to find culturally relevant parenting advice and products. Increasingly, they’re taking matters into their own hands by creating content they can both relate to and monetize.
Women of color growing force as mom influencers
