The wait for the McDonald’s Snack Wrap is over, but now fast-food competitors have entered the fried chicken chat hoping to entice eaters with other iterations of the hugely popular menu item.
The category has continued to explode in popularity over the past couple years, prompting more chains to try their hand at perfecting the fried chicken wrapped in a flour tortilla and vie for customers’ cash.
Earlier this summer, Popeye’s launched its version that uses a Louisiana seasoned, hand-breaded and battered chicken tender, lettuce, shredded cheese and pickles, topped with a choice of Classic, Spicy or Honey Mustard spread. And for a limited-time there is a digital-only blackened chicken option, as well.
The generously sized snack starts at $3.99 — a dollar more than that of McDonald’s.
Earlier this month, Sonic introduced yet another savory rival to the Snack Wrap arena with two new Crispy Chicken Wraps — Cheesy Baja and Honey Chipotle — priced at $1.99 each.
Taco Bell has rolled out its own version of a crispy chicken snack — something chief marketing officer Taylor Montgomery promised would come to fruition as he shared those menu changes at Live Mas Live, mentioning they would build on the success of Crispy Chicken Nuggets.