One of the worst parts of traveling, particularly on long trips, is packing, but Japan Airlines (JAL) hopes it can alleviate that burden — and unburden its planes — with a new service that lets its passengers rent clothes for their trip.
The Any Wear, Anywhere program is meant to be a pilot program for the airline, created in an effort to promote “sustainable tourism.”
A passenger will be able, in advance, to “shop” at a special website to pick out outfits for the trip and grab them when they get to their hotel.
That’s right: No more fear of lost luggage and having to wear just the clothes on your back for a whole vacation.
After wearing the clothes, the customer returns them to the hotel’s lobby and flies back home only carrying, presumably, souvenirs.
In the announcement, JAL insists, “Travelers increasingly desire to make more sustainable choices regarding their travel destinations, accommodations, transportation etc., they still lack sufficient options. For example, most travelers now enjoy eating at restaurants and staying at hotels at their destination, but they generally bring their own clothing from home.”
It adds that the Any Wear, Anywhere service can “provide a travel experience with minimal luggage by offering clothing rentals at the destination, thereby creating environmental value…”
The airline hopes that providing clothes for its passengers will reduce the overall weight of luggage a plane is hauling, therefore letting an airliner consume less fuel per trip.