The next time you head to the store, you can pick up a bag of Lay’s Bacon Grilled Cheese potato chips, thanks to Sapulpa, Oklahoma, native Paula George.
She’s the winner of Lay’s Do Us a Flavor contest, which returned in 2025 for the first time in seven years.
Even sweeter than the $1 million prize Paula’s picking up is the flavor’s family connection.
“George drew inspiration from her late father’s bacon grilled cheese recipe,” Lay’s told People, “and hopes the flavor will bring fans a similar memory of a delicious favorite meal, enjoyed on the cheesy crunch of a Lay’s potato chip.”
Seven hundred thousand flavors were submitted this year.
Bacon Grilled Cheese joins previous winners like Cheesy Garlic Bread and Wavy Fried Green Tomato.