Remember when you could search for your name on a bottle of Coke? If you don’t, never fear: Coca-Cola’s Share a Coke campaign is coming back.
Originally launched in Australia in 2011, the Share a Coke labels replace the iconic logo with the names of individuals. The new bottles will role out in April, and before you know it, you’ll probably be searching for the monikers of you and your friends.
Crafted especially for Gen Z, the new campaign will include a digital element and roll out across 120+ countries.