Like chocolate sitting snugly inside a candy shell, you can spend a night at the M&M’s store.
The famed Mars confectionary is launching a contest to win a sleepover at its retail location in New York City’s Times Square, CNBC’s Make It reports.
The grand prize recipient will be flown out to the Big Apple alongside four guests for an overnight “glamping” experience on the store’s second floor. They will also get to eat as many M&Ms as they can stomach, and leave with as much merch as they can carry.
“It took a lot of legal conversations and discussions with our retail team and a lot of cleaning the store, but we did it,” Danielle Dos Santos, associate brand director at Mars, tells Make It.
The contest will be open to those who sign up for the M&M’s Fun Club rewards program by March 19.