In an announcement that’s reminiscent of Larry David accidentally serving a minor red wine as opposed to her fruit juice on Curb Your Enthusiasm, Welch’s has announced it is getting into the canned cocktail game.
In collaboration with Coop Beverage Works, Welch’s Craft Cocktail line will include four flavors: Vodka Transfusion, Watermelon Mule, Vodka Cranberry and Passion Fruit Mojito.
Each of the adult beverages contains both real fruit juice and spirits, with a 5.9% alcohol kick.
A recent industry study showed demand for canned cocktails surging 20% in 2023.
In a press release, Ryan Stump,the vice president of business operations for Coop Beverage Works, said, “These products were developed to elevate the experience of ready-to-drink cocktails by using real fruit juices and ingredients that today’s consumers are looking for.”
Just don’t add them to the kids’ lunchbox.