A quarter of Americans more likely to see film if nominated for an Oscar

The Oscars are almost here, and while the annual award show may bring more attention to the movies that have been nominated, that doesn’t necessarily get folks in the theaters.

A new YouGov poll finds that only 24% of Americans say that if a film is nominated for an Oscar it will make them more likely to see the film in theaters, while 18.3% say an Oscar nod actually makes them less likely to head to the theaters to see a flick.

As for why, some may be turned off by the nomination, with 56.8% of folks saying Oscar-recognized films tend to appeal more to critics than general audiences. On top of that, 34% of people think Oscar films are more serious than entertaining, while 24.7% feel nominated films feel less accessible than other films.

And while Oscar night may be considered Hollywood’s biggest night, it doesn’t sound like too many people are planning to tune in. The poll finds that only about 20% of Americans plan to either watch the show live or later, with 30% planning to just watch the highlights.

The Oscars will air Sunday live on ABC and will also stream live on Hulu.