Few would argue that the smell of a hot, salty, freshly baked soft pretzel with melted butter is hard to resist, but would you really like to smell like one?
Pretzel maker Auntie Anne thinks the answer is yes and has created the first-ever fragrance inspired by the irresistible snack, called Knead, Eau de Pretzel.
“Smell is a special and powerful sense. Over the years, fans have shared their memories and experiences that began with just a whiff of our pretzels,” Julie Younglove-Webb, chief brand officer at Auntie Anne’s, says in a statement obtained by ABC News. “We’ve bottled that moment and can’t wait for fans to enjoy it in a whole new way.”
Knead, which is available in 1-ounce and 3.4-ounce bottles, for $25 and $45, respectively, will be available to order online from Auntie Anne’s website starting Aug. 14.