Meet the startup that quits your job so you don’t have to

Toshiyuki Niino, a man tired of his job, couldn’t muster the courage to face his boss. So, he came up with a brilliant idea: hire someone to quit for him. And thus, Exit was born.

For a fee of $144, they handle the awkward task of resignation for Japanese employees too embarrassed to do it themselves, according to TV news network Al Jazeera. The service has become popular, with about 10,000 inquiries annually.

While some bosses are skeptical, others appreciate the honest feedback. Niino believes Japanese culture’s emphasis on harmony and long-term commitment contributes to the demand. Though he hopes for change, he admits it may take a century.

Meanwhile, his company offers a valuable service, even preventing suicidal thoughts in some cases. Japan’s work culture still promotes lifetime employment, but Exit is here to ease the burden of quitting.