Say “I do” to a new Instagram handle

The decision to change your name after getting married no longer ends with a driver’s license or passport. For many newlyweds, it’s deciding whether to change their social media usernames.

For some, updating an Instagram handle is part of celebrating the next chapter. One bride even held off on posting her wedding photos until she could switch her account to her married name. Others use the change as a way to officially introduce their new family name to friends and relatives. And with some couples choosing entirely new surnames together, social media has become the easiest way to get the word out.

But not everyone is rushing to update their profile. People who’ve built careers or personal brands online may be reluctant to change a username they’ve spent years establishing. Writers, creators, and influencers worry about losing recognition, making themselves harder to find, or disrupting their online presence. For others, sticking with their original handle simply feels more true to who they are.