For the ninth year, members of the Northwest Attractions Alliance (formerly the Portland Attractions Marketing Alliance or PAMA) will offer reciprocal admission benefits to its members. The program was created as a way to show appreciation for each attraction’s loyal members as well as highlight the important role that cultural organizations play in their communities. The program has grown from 12 participating attractions to now include 29 regional attractions throughout Oregon and Southwest Washington.
From January through December 2026, membership to one of the participating organizations is the key to free admission for a member and three guests of any age to different featured attractions each month.
Memberships provide critical funding that allows each participating organization to further its mission. Join one (or more!) of the participating organizations to show your support for these immersive educational institutions. Or, purchase a gift membership as the perfect holiday gift!
Mark your calendar for the 2026 reciprocal admission schedule. Offer applies to all membership levels. Valid proof of membership and photo ID required.
2026 Reciprocal Admission Schedule
January
Albany Regional Museum
Oregon Zoo
February
Clark County Historical Museum
Columbia River Maritime Museum
Japanese American Museum of Oregon
Leach Botanical Garden
March
Cannon Beach History Center
Cascade Locks Historical Museum
Pittock Mansion
April
Deepwood Museum & Gardens
Willamette Heritage Center
May
Architectural Heritage Center
Oregon Jewish Museum and Center for Holocaust Education
Two Rivers Heritage Museum
June
Museum at Warm Springs
Shelton McMurphy Johnson House
July
Benton County Historical Society
Hallie Ford Museum of Art
August
Columbia Pacific Heritage Museum
Oregon Historical Society
Tamástslikt Cultural Institute
September
Rice Northwest Museum of Rocks & Minerals
The MAiZE at The Pumpkin Patch on Sauvie Island*
*Purchasers of MAiZE tickets in September 2026 will have access to the reciprocal membership program through August 2027; please save receipt as proof of purchase to access participating attractions.
October
Evergreen Aviation & Space Museum
World Forestry Center
November
Oregon Coast Aquarium
Seaside Museum & Historical Society
December