With the May Primary Election right around the corner, the Secretary of State’s Office is launching a public information campaign aimed at providing Oregon voters with accurate and trusted information about elections.
“False information is as prolific as ever, meaning it’s more important than ever that Oregonians know where to get accurate information from a trusted source,” said Secretary of State LaVonne Griffin-Valade. “Voting in Oregon feels good, and this is just one way we’re spreading the word.”
This campaign is part of a larger initiative with the Secretary’s In Oregon, this campaign includes:
- Continuing the success of our public service announcements done in partnership with Happylucky, a Portland-based design firm. These include animated videos, radio spots, and graphics for print and social media in the most commonly spoken languages in Oregon.
These PSAs are a fun way to inform voters with accurate information from an official, trusted source. In 2022, the campaign generated a 259% increase in the number of people visiting OregonVotes.gov. Research shows this approach can limit the impact of false information.
The latest PSA highlights all the ways we work to keep elections accurate, safe, and secure. Previous PSAs have shared information about closed primaries and the postmark rule. The Elections Division encourages media outlets to air these materials as part of the effort to combat false information.
The Legislature allocated $150,000 for the 2024 PSA campaign. The Secretary of State’s Office is working with Gard Communications on the PSAs, which launched today.
- A social media campaign designed to reach voters with accurate information in easy to understand — and easy to share — formats. You can follow the campaign on the Election Division’s Facebook and Twitter.
The Elections Division continues to share plain language information on how elections in Oregon work and debunking common myths. The division’s website, OregonVotes.gov, is the best source of accurate information from a trusted source that strives to keep Oregonians informed and answer any questions.