In what is possibly the weirdest promotional contest ever, meet Hard Mountain Dew.
The company unveiled the spiked version of its sugary drink in February and now wants more people to get hooked on the Dew by daring fans to marry it.
The contest states: “The person who proves their undying love for HARD MTN DEW cannot be matched will be flown to Las Vegas to marry a can of HARD MTN DEW. And you’ll be able to bring a guest to represent you as both your person of honor and witness.”
The winner will be flown out to Las Vegas “to forever be a part of our history as the first and only person to marry a can of HARD MTN DEW,” per the company’s rules.
In addition to marrying an inanimate object, the winner and their guest will get to enjoy two complimentary nights in Vegas, get hooked up with a wedding reception “like no other,” not worry about transport and be gifted $1,000 cash.
To enter you need to be over the age of 21 and like Hard Mountain Dew. Submissions close on September 8.