LONDON (AP) — Google has promised to give U.K. regulators a role overseeing its plan to phase out existing ad-tracking technology from its Chrome browser. The U.K. competition watchdog has been investigating Google’s proposals to remove so-called third-party cookies over concerns they would undermine digital ad competition and entrench the company’s market power. To address the concerns, Google on Friday offered a set of commitments including giving the watchdog an oversight role as the company designs and develops a replacement technology. The promises also include limiting how Google will use and combine individual user data and not discriminating against rivals in favor of its own ad businesses.
Google offers UK watchdog role in browser cookie phase-out
