NEW YORK (AP) — Testing a novel release strategy, Universal Pictures’ animated sequel “The Croods: A New Age” had one of the best opening weekends of the pandemic, grossing $14.2 million over the Thanksgiving holiday weekend, according to studio estimates Sunday. Whereas new releases have traditionally lasted around 90 days in theaters, Universal has mapped out a shorted theatrical window in deals with major chains AMC and Cinemark that gives the studio the option to move new releases to premium video-on-demand after just 17 days. “The Croods: A New Age” is expected to shift to the home before Christmas. “The Croods: A New Age” grossed $9.7 million Friday-Sunday, which rivals even the weekend start for “Tenet” in October.
Testing new release strategy, ‘The Croods’ opens to $14.2M
