America’s banks join forces in coordinated, industry-wide campaign to protect consumers during National Cybersecurity Awareness Month
Bank of Eastern Oregon has joined the American Bankers Association and banks across the nation in launching a first-of-its-kind, industry-wide campaign to educate consumers about the persistent threat of phishing scams. The FTC estimates that consumers lost $1.48 billion to phishing schemes in 2018 and the ongoing pandemic has only increased the threat. To combat phishing, the #BanksNeverAskThat campaign uses attention-grabbing humor and other engaging content to empower consumers to identify bogus bank communications asking for sensitive information like their passwords and social security numbers.
“This campaign is an unprecedented effort by the banking industry to address a growing threat to our customers,” said Becky Kindle, Bank of Eastern Oregon SVP and Chief Banking Officer. “We’re turning the tables on the bad guys by giving consumers the tools they need to spot illegitimate bank communications.”
Bank of Eastern Oregon, along with banks across the country and ABA, are simultaneously launching the campaign on Oct. 1 to mark the beginning of National Cybersecurity Awareness Month. Throughout the month Bank of Eastern Oregon will share eye-catching consumer tips on their website and in bank branches, designed to highlight common phishing schemes. Because cybersecurity education and fraud awareness can often be dull and forgettable to many consumers, the campaign is designed to be bright and bold. The campaign directs consumers to BanksNeverAskThat.com for more information. At that website, consumers will find the #BanksNeverAskThat quiz, videos, phishing red flags, tips and FAQs. For more information about phishing scams and how to stop fraudsters in their tracks, visit www.BanksNeverAskThat.com.
Kindle adds “if you believe you are a victim of phishing or have been contacted to do a transaction you are not comfortable with, please contact your local branch and they can help you to stop the fraud.”