Oregon looks to boost tourism with small-town murals

PORTLAND, Ore. (AP) — Travel Oregon has unveiled a new campaign to boost tourism during the fall with seven large murals in seven small towns.

OPB reports that many people visit Oregon, particularly from overseas. But that’s during the summer. Fall numbers drop off precipitously.

That’s why Travel Oregon is trying to boost tourism.

The hope is that visitors will travel to see the murals in towns like Roseburg, Ontario and Prineville.

Lisa Farquharson, the head of the Chamber of Commerce in The Dalles, has high hopes for the big salmon and river mural in her town.

At about $20,000 each, the murals are not cheap.

But Travel Oregon says for every $1 it spends on marketing, the state reaps about $157 from travelers.