Hasbro trademarks the smell of Play-Doh, joins 10 others

From our “We-can’t-make-this-stuff-up Department” comes news that Hasbro has indeed trademarked  the smell of Play-Doh, which they call “the smell of childhood.” It’s describes as a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.

We checked, and, yes, the United States Patent and Trademark Office has indeed granted a few trademark fragrances. Back in 2015, the Mental Floss site compiled a list that is worth your time


We here at the Gorge Country Media Implausible Ideas Dept came up with a short list of scents that should NEVER be granted trademark.

  1. Wet Dog
  2. Socks left for three years behind the washing machine
  3. Grandpa’s bowling shoes
  4. Outhouse in the summer
  5. Mysterious mold-covered substance found in Tupperware container at the back of the fridge