NEW YORK (AP) — Experts are saying that Cambridge Analytica, the political firm under fire for inappropriately obtaining data from Facebook, isn’t alone in its data-mining capability.
Robert Ricci, a marketing director at Blue Fountain Media, says what makes this case more insidious is its connection with possible elections meddling, something Facebook has been under scrutiny for.
Ricci says marketers are already using similar profiling techniques to sell products and services. What’s different here is the use of data to try to influence who you are voting for — or whether you are voting at all.
Cambridge Analytica, whose clients have included Donald Trump’s presidential campaign, reportedly used the data of 50 million Facebook customers without permission to build psychological profiles so voters could be targeted with ads and stories.